Why Charolais?

The case for Charolais is strong and well supported – no other bull works harder for the farm, the plate and the planet.

Charolais is the ‘added’ value breed for the beef sector – the supreme terminal sire. Charolais produce sustainable and profitable suckled calves.  

Over the coming years, Charolais will become even more important on British farms, as the breed is always looking for innovative ways – like genotyping – to keep it moving forward.

What can Charolais genetics bring to beef cattle?

  • Growth and versatility
    • Weaned calf producers get top prices, due to the rapid growth and carcass attributes.
    • As they can be slaughtered at 12-14 months, Charolais have less time on the farm, allowing farmers to keep more cows and sell more beef.
    • Second summering finishers also get good prices, as both males and females come to weight and money.
  • Quality
    • As Charolais finishes stock at weight so young, it can be slaughtered earlier, improving the beef’s tenderness and increasing customer satisfaction.
  • Value
    • Charolais cattle can return on their investment much sooner – they’re fast growers, so can progress through the farm more quickly and be slaughtered younger, which means less maintenance days on the farm.
  • Sustainability
    • Charolais is the best breed for the environment. Charolais cattle have the ability to emit lower methane and carbon levels because they grow faster, which means fewer facilities are needed for less time – that makes them a more lucrative breed for beef farmers.