The British Charolais Cattle Society

New/updated: Stirling October 2025

Aberdeen Sale 25 February

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Swatragh Sale 27 February

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Stirling Sale February 2026

The exceptional demand for quality Charolais bulls continued at the Stirling February sale, with trade soaring to 75,000gns – the top price of any breed at this spring round of sales. In all, 104 bulls sold to average £11,760, with no fewer than 41 lots hitting five-figure prices.

The pre-sale show was capably judged by Andrew Stott, whose choice of intermediate and overall champion, Goldies Vance, went onto top the sale at 75,000gns – achieving a herd record for Hamish Goldie. One of 16 bulls forward from his Dumfries-based herd, this 20-month-old, carrying a double copy of the F49L gene, is a son of the 14,000gns Caylers Rocky, which was also sire of several five-figure priced Goldies bulls at last February’s sale. Out of the Tweeddale Matador daughter, Goldies Redlady – one of 85 cows in the herd – Vance caught the eye of two well-known pedigree outfits, selling to the Smeaton family’s Bombax herd at Forfar and the Walter family’s Balthayock herd at Perth. The Goldies consignment achieving a total clearance and averaged out at £16,340.

Tracey Nicol, stockwoman at Balthayock, said that Vance had stood out to her immediately: “Bulls like that don’t come around very often,” she added. “He has tremendous style and character and is exactly what we’ve been looking for.” More…

Year letter For 2026 is B, suggested animal names

Welcome to the British Charolais Cattle Society

We are a registered charity – a not-for-profit company, limited by guarantee, to serve the public by promoting and improving the Charolais breed.

Since 1962, we’ve been making the case for Charolais because no bull works harder for the farmer, the plate and the planet.

Charolais offers a bright future for British beef. Charolais is the best breed for British farmers, because it’s more sustainable and profitable, due to its:

  • Continued improvement to calving ease
  • Unrivalled growth rates
  • Outstanding carcass quality
  • Killing out percentages

Charolais-sired suckled calves can be:

  • Sold as weanlings, commanding top prices and regularly topping markets up and down the country.
  • Stored through the winter and finished off the farm at 12-15 months on a forage and grain-based diet.
  • Brought through the winter on a maintenance diet and finished off with grass the following summer, depending on the farm’s system.

The Charolais breed is renowned for crossing into profit due to its outstanding attributes.

By collaborating with the cattle farming community, the British Charolais Cattle Society is driven to minimise costs and maximise the efficiency of British cattle farming.

Find out more about the Society here.