The British Charolais Cattle Society

New/updated: Royal Welsh Show 2025

Stirling October 2025

More Charolais sold than any other breed at the October run of Stirling Bull Sales and a strong commercial demand saw 22 bulls hit five-figure prices, peaking at 18,000gns on three occasions. Overall average was up by £1046 on the year, for 20 more sold compared to last October, with 85 bulls selling to average £9023.

A busy ringside ensured a 95% clearance, which breed secretary, James Hudson, says reflects an increase in appetite for Charolais bulls. “Purchasers were almost exclusively commercial buyers, who are benefiting from exceptional prices for all ages of Charolais-sired cattle,” he added.

The show was capably judged by Colin Wight of the Carwood herd at Biggar. He praised the high standard of bulls throughout the classes: “The quality was very good in each section and there were plenty good, all-round correct bulls in the top end, with great ends on them.”

The junior champion, Maerdy Victory, an Oakchurch Samson son from Esmor Evans, Monfa, was one of three bulls to make the top price of 18,000gns, and he was also one of the few bulls to sell to a pedigree herd, going to John Jeffrey, Kersknowe, Kelso. His dam, Maerdy Pretty, is a daughter of the home-bred Maerdy Montypython.

Stirling October 2025 – The British Charolais Cattle Society

Glenernan Dispersal Sale – The British Charolais Cattle Society

Welcome to the British Charolais Cattle Society

We are a registered charity – a not-for-profit company, limited by guarantee, to serve the public by promoting and improving the Charolais breed.

Since 1962, we’ve been making the case for Charolais because no bull works harder for the farmer, the plate and the planet.

Charolais offers a bright future for British beef. Charolais is the best breed for British farmers, because it’s more sustainable and profitable, due to its:

  • Continued improvement to calving ease
  • Unrivalled growth rates
  • Outstanding carcass quality
  • Killing out percentages

Charolais-sired suckled calves can be:

  • Sold as weanlings, commanding top prices and regularly topping markets up and down the country.
  • Stored through the winter and finished off the farm at 12-15 months on a forage and grain-based diet.
  • Brought through the winter on a maintenance diet and finished off with grass the following summer, depending on the farm’s system.

The Charolais breed is renowned for crossing into profit due to its outstanding attributes.

By collaborating with the cattle farming community, the British Charolais Cattle Society is driven to minimise costs and maximise the efficiency of British cattle farming.

Find out more about the Society here.