Swapping suckler rearing for finishing –
with Charolais an essential
tool
Welsh Charolais Region Hybu Cig Cymru (HCC)
suckler herd of the year finalists

Alec (right) and James Cowan
Introducing a Charolais cross bull beef finishing system to a traditional
hill suckler unit and feeding a home grown diet is helping James and Alec
Cowan to exploit their own resources, maximise their business’s
profitability and achieve a more environmentally sustainable farming system.
“We’re
achieving 94% calves reared from cows put to the bull, and within a couple
of years, we’ve doubled meat output from male calves, reduced feed and
eliminated straw costs, and improved gross margin by over 30% to £432 per
cow,” James explains. “Furthermore, while the system is more intensive,
we’re aware that finishing bulls is more efficient and is enabling us to
sequestrate less carbon and reduce the farm’s carbon foot print to 14kg C/kg
of beef produced. The last crop of Charolais cross bulls reached 420kg
target deadweight at 14 months 15 days, killed out at 63% and graded U2, 3.”
The
Cowan’s were among the four finalists of the Welsh Charolais Region Hybu Cig
Cymru (HCC) suckler herd of the year. Judge, SAC beef
specialist Ian Pritchard commended their system saying: “Their motivation
was obvious. Farming on a larger scale and with more beef cows was their
driver, but they also recognised that the expansion has to be approached in
an efficient manner using the latest technology and advice. Their commitment
to furthering their knowledge is evident through their participation in the
HCC
demonstration farm. The use of high EBV bulls, health planning, reducing
reliance on bought-in feed and adding value by finishing home-bred stock are
all commendable.”
The
brothers, who farm in partnership with their father, John are huge
enthusiasts. They manage a 70 cow spring calving suckler herd which is
scheduled to double in size in the next three years, while maintaining a
complementary flock of 300 breeding ewes at Blaencwmpridd, Synod Inn,
Llandysul, a 175 acre unit with a further 180 acres of rented land, all of
which is SDA.
“We are
dedicated to livestock farming and we are proud to be producers of top
quality food. Once we are committed to a decision, we pay enormous attention
to detail; we put down the throttle and give it the beans,” says Alec. Their
business objectives are clearly defined – to maximise profits enabling them
to take up opportunities, cut out their HGV driving and contracting and work
full time on the farm.
Furthermore, agreeing to sign up as one of a network of Farming Connect
demonstration farms supported by Hybu Cig Cymru - Meat Promotion Wales in
2009, has enabled the Cowans to finely tune their technical objectives.
“We’re focused on maximising output from our own resources and carefully
purchased inputs, including striving to be self-sufficient in livestock feed
– we’re there with energy with homegrown barley and high sugar grasses, but
not quite with protein. At the same time we want to maintain a mixed
livestock system and we plan to expand the area farmed.
“Sheep
tend to be the more popular enterprise in this area, however we are more
biased to beef – we’re natural cattle farmers, we enjoy the challenge, and
decided to move in to bull finishing which overcomes marketplace variables
and enables us to reduce the risk of being shut down in an area rife with
TB,” he explains. “We wanted to produce weight and the only way to do it
efficiently and profitably was to swap our Continental bulls for Charolais
put across all the cows which are maintained in condition score 2.5
throughout the year. Nothing beats Charolais crosses’ weight for age -
there’s an average 50kg differential by weaning at six months for starters;
they also demonstrate good conformation and quiet temperament.” Bulls are
carefully selected within the breed’s top 10% for 400 day weight and calving
ease EBVs.
Introducing Charolais as the herd’s terminal sire has also brought benefits
for the heifers. “We are selling them in the store ring at 11 months at an
average 440kg, 60kg heavier than our previous Continental crosses, and in
future, we’re planning to finish them at 380kg to 400kg within 20 months,”
says Alec.
The bulls
are introduced to creep at three months to exploit growth rate while FCR is
most efficient. Weaning is at seven months and an average 350kg. Plans are
to improve that figure by introducing creep from day one. Between six and 10
months they achieve 1.9kg DLG from a
TMR
grower diet comprising 80% homegrown rolled barley, red clover grass silage
and 18% CP, while the
TMR finisher diet is tweaked to 90%
rolled barley, straw and 14% CP to achieve 1.5kg DLG. Growth rates are
monitored by weighing each individual monthly.
A total of
30 acres of cereals have been introduced to a seven year rotation along with
a kale rape hybrid for grazing and 65 acres of clover rich grassland for
clamp silage. “Swapping a proprietary blend for the
TMR
has reduced the finishing diet cost by almost 40% to £107/t or 1.8p/MJ and a
similar amount the grower diet,” James explains. “Homegrown forage has also
helped us to reduce the total cost of keeping a cow and calf to weaning by
almost 15% to £1.42/day.”
Exploiting
genetic potential doesn’t stop with the livestock. The Cowans are keen to
maximise crop yields and are implementing best husbandry practices to
achieve 4t/acre barley grown at 1,000’. “We are very open to introducing
advice and new technology, however we always follow the recommendations. For
example, we’re implementing a heifer replacement plan featuring an AI
programme using female sexed semen from Angus and Simmental bulls selected
with high EBVs for milk and ease of calving. I had training on heat
detection and AI techniques before starting to serve our heifers, and we’re
achieving 71% conception to first service,” says James. “The programme is
speeding up our expansion plans and enabling us to breed quality
replacements. Eventually we’ll close the herd down.”
The Cowans
have adopted a Farm Health Plan working closely with their vet, Angus Wise
who carries out several visits during the year to help monitor target areas.
“Together we take a very proactive approach, for example we vaccinate
against BVD and Lepto and visit the abattoir to examine all our cull cows’
main organs. The attention to detail pays off and we’re able to minimise the
bills.”
He adds:
“We optimistic for the future beef market considering the expanding affluent
world population. We’re adopting an efficiency improvement programme now so
that when the market does improve, then we will be ready to pull in the
cream.”